Twenty milion products and milions of user reviews easily make Heureka the largest price comparison website in the market.
The website had been part of purchase process for around three milion users every month, helping them to find the best price of their desired product. But the largest price comparison website decided to be present at the beginning of purchase process, not just the end. Our task was to reposition Heureka into „shopping advisor“, a change in image that clearly called for a TV campaign. To deliver the message we relied on what the shoppers rely – honesty of the reviewers – and showed it in real life.