Here at Saatchi, we has developed a new sports-educational campaign for
its client T-Mobile, which will appear on your screens a week before the start of the
Sochi Winter Olympics.
In place of the usual duo Kotek & Pavlásek, our main hero this time
is Ivan Trojan in the role of the peculiar PE teacher Radim Pikeš. The rest of
the teaching staff is played by Kristýna Boková and Lenka Vychodilová. Jan
Antonín Duchoslav also makes an appearance.
The entire campaign – consisting of six TV spots,
sponsoring, and print and outdoor visuals – will spread sporting thoughts and
above all an unmistakable sense of humor. The campaign slogan is “Our class is
best.”
The spots were directed by Dan Růžička
and produced by Ad Wood. Tomáš Třeštík of Pink Productions took care of still
photography.Dismissed!