In place of the usual duo Kotek & Pavlásek, our main hero this time is Ivan Trojan in the role of the peculiar PE teacher Radim Pikeš. The rest of the teaching staff is played by Kristýna Boková and Lenka Vychodilová. Jan Antonín Duchoslav also makes an appearance.
The entire campaign – consisting of six TV spots, sponsoring, and print and outdoor visuals – will spread sporting thoughts and above all an unmistakable sense of humor. The campaign slogan is “Our class is best.”
The spots were directed by Dan Růžička and produced by Ad Wood. Tomáš Třeštík of Pink Productions took care of still photography.