Here at Saatchi, we haven’t taken a
break since the beginning of the year. In January, we shot 4 spots for our new
client Tipsport – three sponsorship clips and one image spot.
The concept is the widest community of
bookies on the internet, who inspire you, celebrate with you, and invite you at
any time to another betting battle. The interesting thing about the spots is that real bookies are featured
in the spots under the nicknames they use in online betting. The spots were directed by Dominik Miškovský,
alias Zlatovláska04, and produced by Caviar.
The campaign went live on February 25
and can be seen not only on ČT
during Tipsport Extraliga hockey games, but also on the client’s own internet
TV station, TV Tipsport, and on the gigantic digital scoreboard cubes hanging
from the roofs of hockey stadiums.