Here at Saatchi, we haven’t taken a
break since the beginning of the year. In January, we shot 4 spots for our new
client Tipsport – three sponsorship clips and one image spot.
The concept is the widest community of bookies on the internet, who inspire you, celebrate with you, and invite you at any time to another betting battle. The interesting thing about the spots is that real bookies are featured in the spots under the nicknames they use in online betting. The spots were directed by Dominik Miškovský, alias Zlatovláska04, and produced by Caviar.
The campaign went live on February 25 and can be seen not only on ČT during Tipsport Extraliga hockey games, but also on the client’s own internet TV station, TV Tipsport, and on the gigantic digital scoreboard cubes hanging from the roofs of hockey stadiums.