Cactus will bee-witch everyone. So we at Saatchi & Saatchi chose a crazy
turbo bumblebee who sucks the nectar out of flowers while wearing motorcycle
goggles as the “character” for communications for the new limited edition
energy drink with an explosive flavor. The nectar charges up the bumblebee’s
energy so much that he does crazy loop-the-loops through the air around the
cactus, and finally crashes into it, which bursts to reveal a can of Semtex
Cactus. Satisfied, albeit a bit confused, the bumblebee flies away.
The spring campaign, which started on June 3, 2014, consists of a 15“ TV spot, sponsoring spots, and billboards.